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Hootsuite
Social Media Management
Sprout Social
Social Media Management
Hootsuite vs Sprout Social 2026
Last updated: April 4, 2026
Quick Verdict
Sprout Social has a higher overall rating (4.4 vs 4.2), indicating stronger user satisfaction. Hootsuite is more affordable at $99/mo vs $249/seat/mo. Both are strong options in the Social Media Management category. Choose based on your specific needs, team size, and feature priorities.
Hootsuite
Starting Price
$99/mo
Free Tier
Not Available
Overall Rating
4.2/ 5.0
Integrations
150
Mobile App
Yes
Sprout Social
Starting Price
$249/seat/mo
Free Tier
Not Available
Overall Rating
4.4/ 5.0
Integrations
100
Mobile App
Yes
Feature Comparison
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| scheduling | ||
| analytics | ||
| team collaboration | ||
| social listening | paid | |
| content calendar | ||
| bulk scheduling | ||
| networks | 35 | 10 |
| ai features |
Best For
Hootsuite
- Large teams managing multiple brands
- Enterprises needing robust reporting
- Agencies managing client accounts
Sprout Social
- Enterprises needing advanced analytics
- Teams prioritizing customer engagement
- Organizations wanting unified social inbox
Limitations
Hootsuite
- Expensive for small businesses
- Interface can feel cluttered
- Learning curve for advanced features
Sprout Social
- Very expensive pricing
- Overkill for small businesses
- Per-user pricing adds up quickly