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HubSpot Marketing Hub
Marketing Automation
Mailchimp
Marketing Automation
HubSpot Marketing Hub vs Mailchimp 2026
Last updated: April 4, 2026
Quick Verdict
HubSpot Marketing Hub has a higher overall rating (4.5 vs 4.3), indicating stronger user satisfaction. Mailchimp is more affordable at $13/mo vs $20/mo. Both are strong options in the Marketing Automation category. Choose based on your specific needs, team size, and feature priorities.
HubSpot Marketing Hub
Starting Price
$20/mo
Free Tier
Available
Overall Rating
4.5/ 5.0
Integrations
1000
Mobile App
Yes
Mailchimp
Starting Price
$13/mo
Free Tier
Available
Overall Rating
4.3/ 5.0
Integrations
300
Mobile App
Yes
Feature Comparison
| Feature | HubSpot Marketing Hub | Mailchimp |
|---|---|---|
| email campaigns | ||
| automation | ||
| landing pages | ||
| crm | basic | |
| analytics | ||
| a b testing | paid | |
| segmentation | ||
| social media | paid |
Best For
HubSpot Marketing Hub
- Companies using HubSpot CRM
- Teams wanting unified marketing and sales platform
- B2B businesses with content-heavy strategies
Mailchimp
- Small businesses starting with email marketing
- E-commerce stores needing basic automation
- Teams wanting all-in-one marketing platform
Limitations
HubSpot Marketing Hub
- Expensive at scale
- Some features locked to higher tiers
- Can be complex to set up initially
Mailchimp
- Limited automation on lower tiers
- Can get expensive as list grows
- Less powerful than dedicated marketing automation tools