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HubSpot
CRM
Pipedrive
CRM

HubSpot vs Pipedrive 2026

Last updated: May 17, 2026

Quick Verdict

HubSpot and Pipedrive are closely matched with similar ratings (4.5 vs 4.5). HubSpot is more affordable at Free vs $14/user/mo. Both are strong options in the CRM category. Choose based on your specific needs, team size, and feature priorities.

HubSpot

Starting Price
Free
Free Tier
Available
Overall Rating
4.5/ 5.0
Integrations
1000
Mobile App
Yes

Pipedrive

Starting Price
$14/user/mo
Free Tier
Not Available
Overall Rating
4.5/ 5.0
Integrations
400
Mobile App
Yes

Feature Comparison

FeatureHubSpotPipedrive
contact management
pipeline management
email integration
reportingpaid
automationpaid
mobile app
customizationmoderatemoderate
ai featurespaidpaid

Best For

HubSpot
  • Small to mid-size businesses starting with CRM
  • Marketing teams needing CRM + marketing automation
  • Teams wanting easy-to-use, all-in-one platform
Pipedrive
  • Sales-focused teams prioritizing pipeline visibility
  • Small to mid-size sales teams
  • Teams wanting simple, visual CRM

Limitations

HubSpot
  • Can get expensive as you add features
  • Less customizable than Salesforce
  • Reporting features limited on lower tiers
Pipedrive
  • Limited marketing features
  • Less powerful than Salesforce for enterprises
  • Reporting could be more advanced

People Also Ask

What is the main difference between HubSpot and Pipedrive?

HubSpot is best for small to mid-size businesses starting with crm, with a starting price of Free and a 4.5/5 rating. Pipedrive excels at sales-focused teams prioritizing pipeline visibility, starting at $14/user/mo with a 4.5/5 rating. The key differences lie in their feature sets and target audiences.

Which is cheaper: HubSpot or Pipedrive?

Both tools have similar pricing, with HubSpot starting at Free and Pipedrive at $14/user/mo. HubSpot offers a free tier, while Pipedrive does not. Consider your team size and required features when calculating total cost.

Can I use HubSpot and Pipedrive together?

Yes, many teams use both HubSpot and Pipedrive together as they serve different aspects of crm. HubSpot offers 1000 integrations and Pipedrive has 400 integrations, which may include direct integration between the two platforms or through tools like Zapier.

Which has better customer support: HubSpot or Pipedrive?

Both HubSpot and Pipedrive have similar customer support ratings at 4.4/5. Support quality often varies by pricing tier, so check what's included in your chosen plan.

Is it easy to switch from HubSpot to Pipedrive?

Switching from HubSpot to Pipedrive typically involves data export, migration planning, and team training. Most crm tools offer data export features, and Pipedrive likely provides import tools or migration assistance. Plan for 2-4 weeks of transition time depending on your data volume and team size. Consider running both tools in parallel during the transition period.

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