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Shopify
E-commerce Platform
Wix
Website Builder
Shopify vs Wix 2026
Last updated: April 4, 2026
Quick Verdict
Shopify has a higher overall rating (4.4 vs 4.2), indicating stronger user satisfaction. Wix is more affordable at $16/mo vs $29/mo. Choose based on your specific needs, team size, and feature priorities.
Shopify
Starting Price
$29/mo
Free Tier
Not Available
Overall Rating
4.4/ 5.0
Integrations
8000
Mobile App
Yes
Wix
Starting Price
$16/mo
Free Tier
Available
Overall Rating
4.2/ 5.0
Integrations
300
Mobile App
Yes
Feature Comparison
| Feature | Shopify | Wix |
|---|---|---|
| online store | — | |
| pos | — | |
| payment processing | — | |
| inventory management | — | |
| shipping | — | |
| abandoned cart | — | |
| discount codes | — | |
| multi channel | — | |
| drag drop builder | — | |
| templates | — | 800 |
| custom domain | — | paid |
| ecommerce | — | paid |
| seo tools | — | |
| mobile optimization | — | |
| app market | — | |
| blogging | — |
Best For
Shopify
- Beginners launching their first online store
- Businesses selling physical products
- Companies wanting hosted, managed platform
Wix
- Beginners with no coding experience
- Small businesses needing quick website
- Creative professionals showcasing portfolios
Limitations
Shopify
- Transaction fees on external payment gateways
- Limited customization without apps
- Apps can add significant monthly costs
Wix
- Cannot switch templates after publishing
- Limited flexibility for developers
- Ads on free plan