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Ahrefs
SEO Tools
Moz Pro
SEO Tools
Ahrefs vs Moz Pro 2026
Last updated: April 4, 2026
Quick Verdict
Ahrefs has a higher overall rating (4.7 vs 4.3), indicating stronger user satisfaction. Moz Pro is more affordable at $99/mo vs $129/mo. Both are strong options in the SEO Tools category. Choose based on your specific needs, team size, and feature priorities.
Ahrefs
Starting Price
$129/mo
Free Tier
Not Available
Overall Rating
4.7/ 5.0
Integrations
50
Mobile App
No
Moz Pro
Starting Price
$99/mo
Free Tier
Not Available
Overall Rating
4.3/ 5.0
Integrations
75
Mobile App
No
Feature Comparison
| Feature | Ahrefs | Moz Pro |
|---|---|---|
| keyword research | ||
| site audit | ||
| backlink analysis | ||
| rank tracking | ||
| competitor analysis | ||
| content marketing | ||
| local seo | ||
| reporting |
Best For
Ahrefs
- SEO professionals prioritizing backlink data
- Content marketers doing research
- Agencies needing comprehensive link analysis
Moz Pro
- Small businesses starting with SEO
- Local businesses needing local SEO tools
- Beginners wanting user-friendly interface
Limitations
Ahrefs
- Expensive pricing structure
- No local SEO features
- Limited social media metrics
Moz Pro
- Smaller backlink index than Ahrefs
- Fewer features than SEMrush
- Limited keyword tracking on lower tiers