Looking for an alternative to Close? We compared the top crm software tools across pricing, features, security, ease of use, and long-term value so you can switch with confidence.
Close is a crm software platform we have tested hands-on. We update this comparison as new data and pricing become available.
HubSpot leads the pack at 4.6/5 : a strong Close alternative for anyone prioritizing free crm with no expiration. Many teams outgrow Close once they need more than more expensive than pipedrive/zoho. If your use case leans toward visual pipeline, Pipedrive (From $14/seat/mo) fits better.
4.6/5 · From $15/seat/mo · 5-500 employees
Pick if You want the highest-rated all-rounder. HubSpot leads on free crm with no expiration.
Skip if Gets expensive at Professional ($90-100/seat)
From $9/user/mo · 5-500 employees
Pick if You want the most bang for your buck. Freshsales delivers freddy ai : predictive lead scoring and deal insights at low price at a great price.
Skip if Reporting is functional but not advanced
4.5/5 · From $14/seat/mo · 5-500 employees
Pick if You want a strong alternative. Pipedrive excels at best visual pipeline management.
Skip if Limited marketing automation
4.4/5 · From $25/seat/mo · 50-10,000+ employees
Pick if You prioritize most powerful crm on the market.
Skip if Expensive : Enterprise $165/seat
| Tool | Rating | Starting Price | Best For | Action |
|---|---|---|---|---|
 CloseCurrent | 4.3/5 | From $49/seat/mo | 5-200 employees | |
| HubSpot | 4.6/5 | From $15/seat/mo | 5-500 employees | Visit |
| Pipedrive | 4.5/5 | From $14/seat/mo | 5-500 employees | Visit |
| Salesforce | 4.4/5 | From $25/seat/mo | 50-10,000+ employees | Visit |
| Freshsales | From $9/user/mo | 5-500 employees | Visit | |
 Zoho CRM | 4.2/5 | From $14/user/mo | 5-500 employees | Visit |
 Copper | From $9/seat/mo | 5-200 employees (Google Workspace teams) | Visit | |
 Insightly | From $29/user/mo | 10-200 employees (project-based firms) | Visit |
From $15/seat/mo
Best for: 5-500 employees
Strengths
Limitations
From $14/seat/mo
Best for: 5-500 employees
Strengths
Limitations
From $25/seat/mo
Best for: 50-10,000+ employees
Strengths
Limitations
From $14/user/mo
Best for: 5-500 employees
Strengths
Limitations
These are worth considering but have not been reviewed by us yet. The points below reflect public positioning : not our verdict. We'll add full hands-on reviews as we test each tool.
Known for (vendor claimed)
From $9/user/mo: Free (3 users); Growth $9/user/mo; Pro $39/user/mo
Visit FreshsalesKnown for (vendor claimed)
From $9/seat/mo: $9-99/seat/mo (annual)
Visit CopperKnown for (vendor claimed)
From $29/user/mo: $29-99/user/mo (annual)
Visit Insightly| Feature | Close | HubSpot | Pipedrive | Salesforce | Zoho |
|---|---|---|---|---|---|
| Contact Management | : | : | : | : | : |
| Deal Pipeline | : | : | : | : | : |
| Email Integration | : | : | : | : | : |
| Task Automation | : | : | : | : | : |
| AI Assistant | : | : | : | ||
| Reporting & Dashboards | : | : | : | : | : |
| Mobile App | : | : | : | : | : |
| API Access | : | : | : | ||
| Lead Scoring | : | : | : | : | : |
| Marketing Automation | : | : | ⚠️ | : | : |
| Document Management | : | : | : | : | : |
| Team Collaboration | : | : | : | : | : |
| Free Tier | : | : | : | : | : |
| App Marketplace | : | : | : | : | |
| Enterprise Compliance | : | : | : | : |
✅ Supported⚠️ Partial / Limited: Not available
We rank and review every major crm software platform : not just alternatives to Close.
Best CRM Software 2026 →About Close alternatives
Based on TrulyCritic's independent testing across pricing, features, security, and real buyer fit, **HubSpot** is the best overall Close alternative (rated 4.6/5, From $15/seat/mo). For most teams, it offers the strongest balance of capability and value. **Pipedrive** is a close second, particularly strong for visual pipeline.
Companies typically leave Close because of: **More expensive than Pipedrive/Zoho; Limited marketing features; Smaller integration marketplace; Not for field sales teams**. The right alternative directly addresses your team's specific pain points while matching your budget and scale.
Most crm software tools offer free trials (typically 14-30 days). While truly free alternatives are limited in this category, several tools offer generous free tiers for small teams.
It depends on your needs. **HubSpot wins on free crm with no expiration and best-in-class ease of use**. However, Close still leads on built-in calling, sms, and email and best for inside sales teams. If free crm with no expiration is your top priority, HubSpot is the better pick. If you need built-in calling, sms, and email, stick with Close.
The most affordable alternatives to Close are **Zoho CRM (From $14/user/mo), Copper (From $9/seat/mo), Insightly (From $29/user/mo)**. Remember to factor in migration cost, training time, and any feature gaps : the cheapest subscription isn't always the best value.
1) **Export** all your data from Close first (most tools offer CSV/JSON export). 2) **Pick** your replacement and start a free trial. 3) **Import** a subset of data to verify formatting and integrity. 4) **Run both systems in parallel** for 1-2 weeks while your team adapts. 5) **Keep Close read-only** for 3-6 months as a backup. The full migration typically takes 1-4 weeks depending on data volume.
For security-focused teams, **Salesforce** offers the strongest security posture with enterprise compliance certifications. Always verify security claims against your specific compliance requirements (SOC 2, HIPAA, GDPR, etc.).
Compare 7 alternatives side-by-side, or try Battle Mode for interactive head-to-head comparisons with real-time scoring.