TrulyCritic Research

SaaS Pricing Database 2026

Original research: 92 tools across 23 categories. Average seat is $1144/month. 25% offer free tiers. Free to cite with attribution.

$1144

Avg. Per-Seat Price

per month

25%

Offer Free Tier

23 of 92 tools

60%

Easy Setup

Self-serve, hours to days

Categories Tracked

CRM to Video Conferencing

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Executive Summary

The $25 average hides a 25x spread

Entry prices range from $7 for project management to $175+ for CRM. The category you buy in determines the price band.

Free tiers are a funnel, not a favor

25% of tools offer free access. But median free-to-paid conversion is just 8%. Free gets you in; value keeps you paying.

Budget 1.3-2x the list price for year one

77% of IT leaders hit unexpected costs after signing. Onboarding fees, overages, AI surcharges, and annual uplift are the budget killers.

60% of tools are easy to set up

Only ${Math.round((complexity.Complex / totalTools) * 100)}% are rated Complex. Setup difficulty correlates directly with hidden implementation costs.

Hybrid pricing is the new standard

85% of software companies now use some form of usage-based pricing. Per-seat alone no longer explains how modern SaaS is charged.

AI is the biggest new pricing variable

AI features are priced four different ways: per-seat add-on, per-credit, per-outcome, or included. No standard means budget surprises.

Read the full research report |Our methodology

$25

Average Seat Price

Across all 92 tools

25%

Free Tier Available

23 of 92 tools

85%

Usage-Based Pricing

Industry adoption rate

77%

Unexpected Costs

Post-signing surprises

Pricing by Category

Average entry-level per-seat price per category. Sorted highest to lowest.

Customer Support

5 tools • 2 free

$17421/mo

$79–$55169

Video Conferencing

1 tools • 0 free

$1499/mo

$999–$1499

Design Tools

5 tools • 1 free

$1382/mo

$5–$5499

Collaboration

3 tools • 1 free

$863/mo

$365–$1499

Identity & Security

5 tools • 1 free

$714/mo

$2–$2402

HR Technology

5 tools • 0 free

$558/mo

$8–$1025

Password Managers

2 tools • 0 free

$402/mo

$4–$799

Note-Taking

5 tools • 2 free

$366/mo

$6–$1083

Project Management

6 tools • 0 free

$324/mo

$5–$1099

Payroll

4 tools • 0 free

$312/mo

$8–$794

Accounting Software

5 tools • 1 free

$25/mo

$15–$38

CRM Software

5 tools • 0 free

$23/mo

$14–$49

Lead Management

5 tools • 0 free

$23/mo

$14–$49

AI Tools

3 tools • 0 free

$20/mo

$20–$20

DevOps

7 tools • 4 free

$15/mo

$4–$31

View all 21 categories in the full report →

How AI Is Changing SaaS Pricing

AI features are priced four different ways in 2026. No standard means budget surprises.

AI Included

No Extra Charge

Slack, Jira, Asana include basic AI in base plans. No extra charge, but often limited.

Slack Pro, Jira Standard, Asana Starter

Per-Seat Add-on

~$9-28/user/mo

AI sold as a premium tier on top of existing per-user plans. Credit allowances included.

ClickUp Brain AI $9/user, Notion AI $10/1K credits

Per-Outcome

~$0.10-0.99/use

Charged by successful resolution or action. Vendor absorbs compute cost, buyer pays per result.

Intercom Fin $0.99/outcome, Salesforce Agentforce

Consumption

Variable

Billed by usage, credits, or API calls. Hardest to forecast, closest to vendor cost.

Zendesk AI agents, Datadog on-demand

Traditional SaaS margins: 80-90%. AI-heavy product margins: 50-60% (Bessemer 2026). Vendors are passing some cost through pricing. Expect more hybrid models.

Hidden Costs: Budget 1.3-2x the List Price

The biggest budgeting mistake is paying for licenses and forgetting everything else. 77% of IT leaders hit unexpected costs after signing (Zylo 2026).

Hidden Cost	Real Example	Impact
Onboarding fees	HubSpot Pro $1,500, Enterprise $3,500	First-year cost well above list
Implementation	Salesforce 50-150% of first-year sub	Tail dwarfs subscription
Premium support	Salesforce Premier 20-30% of annual fees	Optional but functionally mandatory
AI / usage overages	Salesforce $10/1K emails, Datadog on-demand 20-50% above contract	Charges that arrive after you commit
Annual uplift	Salesforce standard 9%, many vendors 10-20%	Quiet renewal increase
License waste	Organizations use only 54% of licenses (Zylo)	Most expensive seat: the unused one

Suite vs Point Tools: Real Savings?

All-in-one platforms can be cheaper, but only when they replace real spend. Here is a worked example for a 25-person team.

Point Tools (3 separate)

Asana Starter$10.99/user × 25 = $275/mo

Notion Plus$10/user × 25 = $250/mo

Slack Pro$7.25/user × 25 = $181/mo

Total~$706/month

All-in-One Suite

ClickUp Business$12/user × 25 = $300/mo

Total~$300/month

57% cheaper

But only saves if ClickUp replaces all three tools well enough for your team.

Complete Pricing Data

All 92 tools, sorted alphabetically. Prices verified July 2026.

Browse all reviews

Tool	Category	Starting Price	Best For	Free	Setup
1Password	Password Managers	From $7.99/user/mo	Any size team	Paid	Easy
1Password - Identity	Identity & Security	From $7.99/user/mo	5-500 employees	Paid	Easy
ActiveCampaign	Email Marketing	From $15/mo	5-500 employees	Paid	Moderate
Adobe XD	Design Tools	$54.99/mo (CC bundle)	5-200 employees (existing Adobe shops)	Paid	Moderate
ADP	HR Technology	From $79/mo + $4/emp	50-100,000+ employees	Paid	Complex
ADP - Payroll	Payroll	From $79/mo + $4/emp	50-100,000+ employees	Paid	Complex
Airtable	Knowledge Management	From $20/seat/mo	10-500 employees	Paid	Moderate
Amplitude	Product Analytics	Free up to 10M events/mo	20-1,000 employees	Free	Moderate
Asana	Project Management	From $10.99/seat/mo	10-500 employees	Paid	Moderate
Auth0	Identity & Security	From $240/mo (B2C)	Any (developer teams)	Free	Moderate
Azure DevOps	DevOps	Free for 5 users	20-10,000+ engineers	Free	Moderate
BambooHR	HR Technology	$10-25/emp/mo	10-250 employees	Paid	Easy
Bitbucket	DevOps	Free for 5 users	5-1,000 developers	Free	Easy
Bitwarden	Password Managers	From $4/user/mo	Any size	Paid	Easy
Bitwarden - Identity	Identity & Security	From $4/user/mo	5-500 employees	Paid	Easy
Brevo	Email Marketing	From $9/mo	5-500 employees	Paid	Easy
Brex	Expense Management	Free	10-1,000 employees	Free	Easy
Canva	Design Tools	Free tier available	Solo to 200 employees	Free	Easy
ChatGPT	AI Tools	From $20/mo	Individual to enterprise	Paid	Easy
CircleCI	DevOps	Free tier available	10-500 developers	Free	Moderate
Claude	AI Tools	From $20/mo	Individual to enterprise	Paid	Easy
ClickUp	Project Management	From $7/seat/mo	5-500 employees	Paid	Moderate
Close	Lead Management	From $49/seat/mo	5-200 employees	Paid	Easy
Close - CRM	CRM Software	From $49/seat/mo	5-200 employees	Paid	Easy
Concur	Expense Management	Custom pricing	100-100,000+ employees	Paid	Complex
Confluence	Knowledge Management	From $6/user/mo	20-10,000+ employees	Paid	Easy
Confluence - Notes	Note-Taking	From $6/user/mo	10-5,000 employees	Paid	Easy
Datadog	Infrastructure Monitoring	From $15/host/mo	20-10,000+ engineers	Paid	Moderate
Datadog - DevOps	DevOps	From $31/host/mo	50-5,000 employees	Paid	Moderate
DocuSign	E-Signature	From $10/user/mo	5-10,000+ employees	Paid	Easy
Evernote	Note-Taking	From $10.83/mo	Individual to 50 employees	Paid	Easy
Expensify	Expense Management	From $9/user/mo	5-500 employees	Paid	Easy
Figma	Design Tools	From $12/editor/mo	5-500 employees	Paid	Easy
Framer	Design Tools	From $5/mo/site	Solo to 50 employees	Paid	Easy
FreshBooks	Accounting Software	From $23/mo	1-50 employees	Paid	Easy
Freshdesk	Customer Support	Free to $79/agent/mo	5-500 employees	Free	Easy
Gemini	AI Tools	From $20/mo	Individual to enterprise	Paid	Easy
GitHub	DevOps	From $4/user/mo	5-10,000+ developers	Paid	Easy
GitLab	DevOps	From $29/user/mo	20-10,000+ developers	Paid	Moderate
Google Analytics 4	Product Analytics	Free	Any size	Free	Easy
Gusto	HR Technology	$40/mo + $6/emp	5-200 employees	Paid	Easy
Gusto - Payroll	Payroll	From $40/mo + $6/emp	5-200 employees	Paid	Easy
Heap	Product Analytics	Free tier available	20-1,000 employees	Free	Easy
Help Scout	Customer Support	$25-75/user/mo	5-200 employees	Paid	Easy
HubSpot	CRM Software	From $15/seat/mo	5-500 employees	Paid	Easy
HubSpot - Lead Management	Lead Management	From $15/seat/mo	5-500 employees	Paid	Easy
HubSpot Marketing Hub	Email Marketing	From $20/mo	10-5,000 employees	Paid	Moderate
HubSpot Service Hub	Customer Support	Free to $150/seat/mo	10-500 employees (HubSpot-committed)	Free	Easy
Intercom	Customer Support	$29-132/seat/mo	10-1,000 employees	Paid	Easy
Jira	Project Management	From $8.15/seat/mo	20-10,000+ employees	Paid	Moderate
Klaviyo	Email Marketing	From $20/mo	5-500 employees	Paid	Moderate
Logseq	Note-Taking	Free	Individual to 20 employees	Free	Moderate
Mailchimp	Email Marketing	From $13/mo	Solo to 200 employees	Paid	Easy
Microsoft Entra ID	Identity & Security	Free with M365	Any (Microsoft ecosystem)	Free	Moderate
Microsoft Teams	Collaboration	Free with M365	10-100,000+ employees	Free	Easy
Mixpanel	Product Analytics	Free up to 20M events/mo	10-500 employees	Free	Easy
Monday.com	Project Management	From $9/seat/mo	10-500+ employees	Paid	Easy
Navan	Expense Management	Free core plan	50-5,000 employees	Free	Easy
Netlify	Frontend Deployment	Free tier available	5-200 developers	Free	Easy
New Relic	Infrastructure Monitoring	Free tier available	20-5,000 engineers	Free	Moderate
New Relic - DevOps	DevOps	Free tier available	50-5,000 employees	Free	Moderate
Notion	Project Management	From $10/seat/mo	5-500 employees	Paid	Easy
Notion - Knowledge	Knowledge Management	From $10/seat/mo	5-500 employees	Paid	Easy
Notion - Notes	Note-Taking	From $10/seat/mo	5-500 employees	Paid	Easy
Obsidian	Note-Taking	Free	Individual to 50 employees	Free	Easy
Okta	Identity & Security	From $2/user/mo	100-10,000+ employees	Paid	Moderate
Outreach	Sales Engagement	Custom pricing	50-1,000+ sales reps	Paid	Moderate
PandaDoc	E-Signature	From $19/user/mo	5-500 employees	Paid	Easy
Paychex	Payroll	From $39/mo + per-emp fee	5-1,000 employees	Paid	Moderate
Pipedrive	Lead Management	From $14/seat/mo	5-500 employees	Paid	Easy
Pipedrive - CRM	CRM Software	From $14/seat/mo	5-500 employees	Paid	Easy
PostHog	Product Analytics	Free (self-hosted)	5-500 employees	Free	Moderate
QuickBooks Online	Accounting Software	From $38/mo	1-100 employees	Paid	Moderate
Ramp	Expense Management	Free	10-1,000 employees	Free	Easy
Rippling - HR	HR Technology	From $8/emp/mo	50-1,000 employees	Paid	Moderate
Rippling - Payroll	Payroll	From $8/emp/mo	50-1,000 employees	Paid	Moderate
Salesforce	CRM Software	From $25/seat/mo	50-10,000+ employees	Paid	Complex
Salesforce - Lead Management	Lead Management	From $25/seat/mo	50-10,000+ employees	Paid	Complex
SalesLoft	Sales Engagement	Custom pricing	20-500 sales reps	Paid	Moderate
Sketch	Design Tools	From $10/editor/mo	5-100 employees	Paid	Easy
Slack	Collaboration	From $7.25/user/mo	5-10,000+ employees	Paid	Easy
Trello	Project Management	From $5/user/mo	5-100 employees	Paid	Easy
Vercel	Frontend Deployment	Free tier available	5-500 developers	Free	Easy
Wave	Accounting Software	Free	Solo to 5 employees	Free	Easy
Workday	HR Technology	Custom pricing	1,000-100,000+ employees	Paid	Very Complex
Xero	Accounting Software	From $25/mo	5-200 employees	Paid	Easy
Zendesk	Customer Support	$55-169/agent/mo	50-10,000+ employees	Paid	Moderate
Zoho Books	Accounting Software	From $15/mo	1-100 employees	Free	Moderate
Zoho CRM	CRM Software	From $14/user/mo	5-500 employees	Paid	Moderate
Zoho CRM - Lead Management	Lead Management	From $14/user/mo	5-500 employees	Paid	Moderate
Zoom	Video Conferencing	From $14.99/user/mo	5-1,000 employees	Paid	Easy
Zoom - Collaboration	Collaboration	From $14.99/user/mo	5-500 employees	Paid	Easy

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Software Reviews

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92 tools

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76 alternatives

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Research Hub

Editorial buying guides and comparisons

56 guides

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Full Research Report

Deep dive into 2026 SaaS pricing data

3,000+ words

Why This Data Matters for Your Research

This pricing database powers everything on TrulyCritic. Every tool review, every comparison, every category page is backed by this data. When journalists, analysts, and SaaS buyers cite this research, authority flows through the entire site.

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Backlink Target

Journalists cite pricing data in articles about SaaS trends. Each citation is a high-authority backlink.

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Authority Flow

Link equity passes from this page to all 92 tool review pages, boosting their rankings.

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Ranking Compound

Higher rankings drive more traffic, more citations, and more affiliate revenue per tool.

Pricing DB→92 Tool Pages→56 Blog Posts→76 Alternatives→Rankings ↑

How This Data Is Used Across TrulyCritic

Every section of the site draws from this pricing database. Here is what links where.

Page Type	Count	What Gets Linked	Link Value
Pricing Database (this page)	1	92 tool pages, research report	Citation magnet — journalists link here
Software Reviews	92	Alternatives, categories, vendor sites	Affiliate revenue per page
Alternatives Pages	76	Blog comparisons, software reviews	Discovery → review → affiliate
Blog Comparisons	56	Alternatives, software reviews	Long-form SEO, topical authority
Category Hubs	23	All tools in category, blog guides	Category-level ranking power
Research Reports	2	Pricing DB, methodology	Backlink bait, press mentions

Cite This Research

This data is CC BY 4.0 — free to use in your own research, articles, or reports with attribution.

TrulyCritic Research Team. (2026). SaaS Pricing Database 2026. TrulyCritic.
https://www.trulycritic.com/data/saas-pricing-database

For bulk data access, custom reports, or corrections: hello@trulycritic.com

Frequently Asked Questions

We verify pricing from vendor websites quarterly. Prices shown were last checked in July 2026. Always confirm current pricing with the vendor before purchasing. Custom enterprise pricing is excluded from our averages.

Yes. This data is CC BY 4.0 — free to use with attribution and a link to this page. For bulk data access, API access, or custom reports, contact hello@trulycritic.com.

Annual discounts, promotional pricing, startup credits, and custom enterprise quotes are excluded. Per-seat pricing reflects the lowest publicly available paid tier. Free trials that expire are not counted as free tiers.

Explore all 92 reviewed tools

Every tool in this database has an independent review with pricing breakdowns, pros and cons, and honest verdicts.

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