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Moz Pro
SEO Tools
SEMrush
SEO Tools
Moz Pro vs SEMrush 2026
Last updated: April 4, 2026
Quick Verdict
SEMrush has a higher overall rating (4.6 vs 4.3), indicating stronger user satisfaction. Moz Pro is more affordable at $99/mo vs $129.95/mo. Both are strong options in the SEO Tools category. Choose based on your specific needs, team size, and feature priorities.
Moz Pro
Starting Price
$99/mo
Free Tier
Not Available
Overall Rating
4.3/ 5.0
Integrations
75
Mobile App
No
SEMrush
Starting Price
$129.95/mo
Free Tier
Not Available
Overall Rating
4.6/ 5.0
Integrations
100
Mobile App
Yes
Feature Comparison
| Feature | Moz Pro | SEMrush |
|---|---|---|
| keyword research | ||
| site audit | ||
| backlink analysis | ||
| rank tracking | ||
| competitor analysis | ||
| content marketing | ||
| local seo | ||
| reporting |
Best For
Moz Pro
- Small businesses starting with SEO
- Local businesses needing local SEO tools
- Beginners wanting user-friendly interface
SEMrush
- Digital marketing agencies
- In-house SEO teams at mid-to-large companies
- Marketers needing all-in-one SEO suite
Limitations
Moz Pro
- Smaller backlink index than Ahrefs
- Fewer features than SEMrush
- Limited keyword tracking on lower tiers
SEMrush
- Expensive for freelancers and small businesses
- Steep learning curve
- Limited queries on lower tiers