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Salesforce
CRM
HubSpot
CRM

Salesforce vs HubSpot 2026

Last updated: May 5, 2026

Quick Verdict

Salesforce and HubSpot are closely matched with similar ratings (4.4 vs 4.5). Salesforce is more affordable at $25/user/mo vs Free. Both are strong options in the CRM category. Choose based on your specific needs, team size, and feature priorities.

Salesforce

Starting Price
$25/user/mo
Free Tier
Not Available
Overall Rating
4.4/ 5.0
Integrations
5000
Mobile App
Yes

HubSpot

Starting Price
Free
Free Tier
Available
Overall Rating
4.5/ 5.0
Integrations
1000
Mobile App
Yes

Feature Comparison

FeatureSalesforceHubSpot
contact management
pipeline management
email integration
reportingpaid
automationpaid
mobile app
customizationextensivemoderate
ai featurespaid

Best For

Salesforce
  • Enterprise sales teams with complex processes
  • Organizations needing extensive customization
  • Companies wanting full-featured CRM ecosystem
HubSpot
  • Small to mid-size businesses starting with CRM
  • Marketing teams needing CRM + marketing automation
  • Teams wanting easy-to-use, all-in-one platform

Limitations

Salesforce
  • Expensive for small businesses
  • Complex to set up and maintain
  • Requires dedicated admin/developer resources
HubSpot
  • Can get expensive as you add features
  • Less customizable than Salesforce
  • Reporting features limited on lower tiers

People Also Ask

What is the main difference between Salesforce and HubSpot?

Salesforce is best for enterprise sales teams with complex processes, with a starting price of $25/user/mo and a 4.4/5 rating. HubSpot excels at small to mid-size businesses starting with crm, starting at Free with a 4.5/5 rating. The key differences lie in their feature sets and target audiences.

Which is cheaper: Salesforce or HubSpot?

Both tools have similar pricing, with Salesforce starting at $25/user/mo and HubSpot at Free. HubSpot offers a free tier, while Salesforce does not. Consider your team size and required features when calculating total cost.

Can I use Salesforce and HubSpot together?

Yes, many teams use both Salesforce and HubSpot together as they serve different aspects of crm. Salesforce offers 5000 integrations and HubSpot has 1000 integrations, which may include direct integration between the two platforms or through tools like Zapier.

Which has better customer support: Salesforce or HubSpot?

HubSpot has better customer support ratings at 4.4/5 compared to Salesforce's 4.3/5. Support quality often varies by pricing tier, so check what's included in your chosen plan.

Is it easy to switch from Salesforce to HubSpot?

Switching from Salesforce to HubSpot typically involves data export, migration planning, and team training. Most crm tools offer data export features, and HubSpot likely provides import tools or migration assistance. Plan for 2-4 weeks of transition time depending on your data volume and team size. Consider running both tools in parallel during the transition period.

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