ActiveCampaign
ActiveCampaign is an email marketing platform known for CRM + email unified. Pricing starts at $15/mo, and it's built for 5-500 employees. Below we break down pricing, features, strengths, and weaknesses.
Khyati Sharma
Author & Editor
ActiveCampaign is an email marketing platform built for 5-500 employees, with pricing from $15/mo. Where it stands out: best automation and crm for b2b and lead scoring and deal tracking built in. Where it falls short: steeper learning curve than mailchimp and no free tier — 14-day trial only. This review compiles pricing, feature details, and user-reported strengths and weaknesses. It is not sponsored by ActiveCampaign.
Starting Price
From $15/mo
$15-259/mo (1,000 contacts)
Best For
5-500 employees
Setup
Moderate
Rating
4.5/5
Who Is It For?
Best For
- Teams of 5-500 employees
- Companies looking for email marketing solutions
- Organizations wanting moderate setup
- Best automation and CRM for B2B
- Lead scoring and deal tracking built in
Not Ideal For
- Steeper learning curve than Mailchimp
- No free tier — 14-day trial only
- Email templates less polished
- Can feel complex for simple newsletters
Pricing
Available Plans
$15-259/mo (1,000 contacts)
Starts At
From $15/mo
Last verified: Jul 2026. Always confirm current pricing with the vendor.
Check current pricingKey Capabilities
Editorial Analysis
Strengths
- + Best automation and CRM for B2B
- + Lead scoring and deal tracking built in
- + Site and event tracking
- + 850+ integrations
Limitations
- - Steeper learning curve than Mailchimp
- - No free tier — 14-day trial only
- - Email templates less polished
- - Can feel complex for simple newsletters
Why People Choose It
- • CRM + email unified
- • Advanced automations
- • Lead scoring built-in
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Frequently Asked Questions
ActiveCampaign is an email marketing platform. Pricing at $15/mo, designed for 5-500 employees.
ActiveCampaign pricing starts at $15/mo. Full pricing details: $15-259/mo (1,000 contacts). Check the vendor website for the most current pricing.
Top alternatives depend on your needs. See our full ActiveCampaign alternatives page for a ranked comparison of the best options in email marketing.
ActiveCampaign is worth it for 5-500 employees. Key strengths: Best automation and CRM for B2B. Lead scoring and deal tracking built in. Limitations to consider: Steeper learning curve than Mailchimp. No free tier — 14-day trial only.
Ready to try ActiveCampaign?
Visit ActiveCampaign for current pricing, free trial options, and a full feature walkthrough.