Looking for an alternative to HubSpot? We compared the top crm software tools across pricing, features, security, ease of use, and long-term value so you can switch with confidence.
HubSpot is a crm software platform we have tested hands-on. We update this comparison as new data and pricing become available.
Pipedrive leads the pack at 4.5/5 : a strong HubSpot alternative for anyone prioritizing best visual pipeline management. Many teams outgrow HubSpot once they need more than gets expensive at professional ($90-100/seat). If your use case leans toward most powerful, Salesforce (From $25/seat/mo) fits better.
4.5/5 · From $14/seat/mo · 5-500 employees
Pick if You want the highest-rated all-rounder. Pipedrive leads on best visual pipeline management.
Skip if Limited marketing automation
From $9/user/mo · 5-500 employees
Pick if You want the most bang for your buck. Freshsales delivers freddy ai : predictive lead scoring and deal insights at low price at a great price.
Skip if Reporting is functional but not advanced
4.4/5 · From $25/seat/mo · 50-10,000+ employees
Pick if You want a strong alternative. Salesforce excels at most powerful crm on the market.
Skip if Expensive : Enterprise $165/seat
4.3/5 · From $49/seat/mo · 5-200 employees
Pick if Close is a solid pick if built-in calling, sms, and email matters most to your team.
Skip if More expensive than Pipedrive/Zoho
| Tool | Rating | Starting Price | Best For | Action |
|---|---|---|---|---|
 HubSpotCurrent | 4.6/5 | From $15/seat/mo | 5-500 employees | |
| Pipedrive | 4.5/5 | From $14/seat/mo | 5-500 employees | Visit |
| Salesforce | 4.4/5 | From $25/seat/mo | 50-10,000+ employees | Visit |
| Close | 4.3/5 | From $49/seat/mo | 5-200 employees | Visit |
| Freshsales | From $9/user/mo | 5-500 employees | Visit | |
 Zoho CRM | 4.2/5 | From $14/user/mo | 5-500 employees | Visit |
 Copper | From $9/seat/mo | 5-200 employees (Google Workspace teams) | Visit | |
 Insightly | From $29/user/mo | 10-200 employees (project-based firms) | Visit |
From $14/seat/mo
Best for: 5-500 employees
Strengths
Limitations
From $25/seat/mo
Best for: 50-10,000+ employees
Strengths
Limitations
From $49/seat/mo
Best for: 5-200 employees
Strengths
Limitations
From $14/user/mo
Best for: 5-500 employees
Strengths
Limitations
These are worth considering but have not been reviewed by us yet. The points below reflect public positioning : not our verdict. We'll add full hands-on reviews as we test each tool.
Known for (vendor claimed)
From $9/user/mo: Free (3 users); Growth $9/user/mo; Pro $39/user/mo
Visit FreshsalesKnown for (vendor claimed)
From $9/seat/mo: $9-99/seat/mo (annual)
Visit CopperKnown for (vendor claimed)
From $29/user/mo: $29-99/user/mo (annual)
Visit Insightly| Feature | HubSpot | Pipedrive | Salesforce | Close | Zoho |
|---|---|---|---|---|---|
| Contact Management | : | : | : | : | : |
| Deal Pipeline | : | : | : | : | : |
| Email Integration | : | : | : | : | : |
| Task Automation | : | : | : | : | : |
| AI Assistant | : | : | : | ||
| Reporting & Dashboards | : | : | : | : | : |
| Mobile App | : | : | : | : | : |
| API Access | : | : | : | ||
| Lead Scoring | : | : | : | : | : |
| Marketing Automation | : | ⚠️ | : | : | : |
| Document Management | : | : | : | : | : |
| Team Collaboration | : | : | : | : | : |
| Free Tier | : | : | : | : | : |
| App Marketplace | : | : | : | : | |
| Enterprise Compliance | : | : | : | : |
✅ Supported⚠️ Partial / Limited: Not available
We rank and review every major crm software platform : not just alternatives to HubSpot.
Best CRM Software 2026 →See how HubSpot stacks up directly against specific competitors.
About HubSpot alternatives
Based on TrulyCritic's independent testing across pricing, features, security, and real buyer fit, **Pipedrive** is the best overall HubSpot alternative (rated 4.5/5, From $14/seat/mo). For most teams, it offers the strongest balance of capability and value. **Salesforce** is a close second, particularly strong for most powerful.
Companies typically leave HubSpot because of: **Gets expensive at Professional ($90-100/seat); Mandatory onboarding fees ($1,500+); Reporting limited on lower tiers; Seat-based pricing adds up fast**. The right alternative directly addresses your team's specific pain points while matching your budget and scale.
Most crm software tools offer free trials (typically 14-30 days). While truly free alternatives are limited in this category, several tools offer generous free tiers for small teams.
It depends on your needs. **Pipedrive wins on best visual pipeline management and fastest deal tracking ux**. However, HubSpot still leads on free crm with no expiration and best-in-class ease of use. If best visual pipeline management is your top priority, Pipedrive is the better pick. If you need free crm with no expiration, stick with HubSpot.
The most affordable alternatives to HubSpot are **Zoho CRM (From $14/user/mo), Copper (From $9/seat/mo), Insightly (From $29/user/mo)**. Remember to factor in migration cost, training time, and any feature gaps : the cheapest subscription isn't always the best value.
1) **Export** all your data from HubSpot first (most tools offer CSV/JSON export). 2) **Pick** your replacement and start a free trial. 3) **Import** a subset of data to verify formatting and integrity. 4) **Run both systems in parallel** for 1-2 weeks while your team adapts. 5) **Keep HubSpot read-only** for 3-6 months as a backup. The full migration typically takes 1-4 weeks depending on data volume.
For security-focused teams, **Salesforce** offers the strongest security posture with enterprise compliance certifications. Always verify security claims against your specific compliance requirements (SOC 2, HIPAA, GDPR, etc.).
Compare 7 alternatives side-by-side, or try Battle Mode for interactive head-to-head comparisons with real-time scoring.