Looking for an alternative to HubSpot Marketing Hub? We compared the top email marketing tools across pricing, features, security, ease of use, and long-term value so you can switch with confidence.
HubSpot Marketing Hub is a email marketing platform we have tested hands-on. We update this comparison as new data and pricing become available.
After comparing 9 email marketing tools, ActiveCampaign came out ahead (4.5/5, From $15/mo). It stood out for best automation and crm for b2b. MailerLite is worth a look if best value + free plan matters more to your team. Teams typically leave HubSpot Marketing Hub because pro tier $890/mo for real automation: 40x mailchimp.
4.5/5 · From $15/mo · 5-500 employees
Pick if You want the highest-rated all-rounder. ActiveCampaign leads on best automation and crm for b2b.
Skip if Steeper learning curve than Mailchimp
From $9/mo · Solo to 200 employees
Pick if You want the most bang for your buck. MailerLite delivers best value : generous free tier with 500 subscribers at a great price.
Skip if Account approval required : can take hours
4.4/5 · From $9/mo · 5-500 employees
Pick if Brevo is a solid pick if best pricing model : per email, not per contact matters most to your team.
Skip if Automation less powerful than ActiveCampaign
From $19/mo · Solo to 200 employees
Pick if GetResponse is a solid pick if built-in webinar hosting : unique among email platforms matters most to your team.
Skip if Pricing jumps quickly : automation locked behind $59/mo plan
| Tool | Rating | Starting Price | Best For | Action |
|---|---|---|---|---|
 HubSpot Marketing HubCurrent | 4.2/5 | From $20/mo | 10-5,000 employees | |
| ActiveCampaign | 4.5/5 | From $15/mo | 5-500 employees | Visit |
| MailerLite | From $9/mo | Solo to 200 employees | Visit | |
| Brevo | 4.4/5 | From $9/mo | 5-500 employees | Visit |
| GetResponse | From $19/mo | Solo to 200 employees | Visit | |
 Mailchimp | 4.1/5 | From $13/mo | Solo to 200 employees | Visit |
 AWeber | From $12.50/mo | Solo to 100 employees | Visit | |
 Klaviyo | 4.0/5 | From $20/mo | 5-500 employees | Visit |
 Constant Contact | From $12/mo | 5-200 employees | Visit | |
 Kit | From $15/mo | Solo to 50 employees | Visit |
From $15/mo
Best for: 5-500 employees
Strengths
Limitations
From $9/mo
Best for: 5-500 employees
Strengths
Limitations
From $13/mo
Best for: Solo to 200 employees
Strengths
Limitations
From $20/mo
Best for: 5-500 employees
Strengths
Limitations
These are worth considering but have not been reviewed by us yet. The points below reflect public positioning : not our verdict. We'll add full hands-on reviews as we test each tool.
Known for (vendor claimed)
From $9/mo: Free (500 subs); $9-21/mo (paid)
Visit MailerLiteKnown for (vendor claimed)
From $19/mo: Free (500 contacts); $19-69/mo (paid)
Visit GetResponseKnown for (vendor claimed)
From $12.50/mo: Free (500 subs); Lite $12.50/mo; Plus $20/mo
Visit AWeberKnown for (vendor claimed)
From $12/mo: $12-80/mo (500 contacts, tiered)
Visit Constant ContactKnown for (vendor claimed)
From $15/mo: $15-25/mo (1,000 subscribers)
Visit Kit| Feature | HubSpot Marketing Hub | ActiveCampaign | Brevo | Mailchimp | Klaviyo |
|---|---|---|---|---|---|
| Drag & Drop Builder | : | : | : | : | : |
| Marketing Automation | : | : | : | : | |
| A/B Testing | : | : | : | : | : |
| Segmentation | : | : | : | : | |
| Landing Pages | : | : | : | : | : |
| SMS Marketing | : | : | : | : | : |
| CRM Built-In | : | : | : | : | : |
| Transactional Emails | : | : | : | : | : |
| Reporting & Analytics | : | : | : | : | : |
| Spam Testing | : | : | : | : | : |
| Integrations | ⚠️ | ||||
| Free Tier | : | ⚠️ | : | : | |
| Unlimited Contacts | : | : | : | : | |
| API Access | : | ||||
| Multi-User Support | : | : | : | : | : |
✅ Supported⚠️ Partial / Limited: Not available
We rank and review every major email marketing platform : not just alternatives to HubSpot Marketing Hub.
Best Email Marketing Software 2026 →About HubSpot Marketing Hub alternatives
Based on TrulyCritic's independent testing across pricing, features, security, and real buyer fit, **ActiveCampaign** is the best overall HubSpot Marketing Hub alternative (rated 4.5/5, From $15/mo). For most teams, it offers the strongest balance of capability and value. **MailerLite** is a close second, particularly strong for best value + free plan.
Companies typically leave HubSpot Marketing Hub because of: **Pro tier $890/mo for real automation: 40x Mailchimp; Complex setup needs dedicated marketing ops; Contact-based pricing escalates fast; Overkill for simple email newsletter use cases**. The right alternative directly addresses your team's specific pain points while matching your budget and scale.
Most email marketing tools offer free trials (typically 14-30 days). While truly free alternatives are limited in this category, several tools offer generous free tiers for small teams.
It depends on your needs. **ActiveCampaign wins on best automation and crm for b2b and lead scoring and deal tracking built in**. However, HubSpot Marketing Hub still leads on full crm + marketing automation unified and advanced lead scoring and attribution. If best automation and crm for b2b is your top priority, ActiveCampaign is the better pick. If you need full crm + marketing automation unified, stick with HubSpot Marketing Hub.
The most affordable alternatives to HubSpot Marketing Hub are **Klaviyo (From $20/mo), Constant Contact (From $12/mo), Kit (From $15/mo)**. Remember to factor in migration cost, training time, and any feature gaps : the cheapest subscription isn't always the best value.
1) **Export** all your data from HubSpot Marketing Hub first (most tools offer CSV/JSON export). 2) **Pick** your replacement and start a free trial. 3) **Import** a subset of data to verify formatting and integrity. 4) **Run both systems in parallel** for 1-2 weeks while your team adapts. 5) **Keep HubSpot Marketing Hub read-only** for 3-6 months as a backup. The full migration typically takes 1-4 weeks depending on data volume.
For security-focused teams, **ActiveCampaign** offers the strongest security posture with enterprise compliance certifications. Always verify security claims against your specific compliance requirements (SOC 2, HIPAA, GDPR, etc.).
Compare 9 alternatives side-by-side, or try Battle Mode for interactive head-to-head comparisons with real-time scoring.