Looking for an alternative to Klaviyo? We compared the top email marketing tools across pricing, features, security, ease of use, and long-term value so you can switch with confidence.
Klaviyo is a email marketing platform we have tested hands-on. We update this comparison as new data and pricing become available.
The top-rated Klaviyo replacement is ActiveCampaign (4.5/5, From $15/mo) : particularly strong for best automation and crm for b2b. On a tighter budget? Brevo (From $9/mo) delivers the most value per dollar.
4.5/5 · From $15/mo · 5-500 employees
Pick if You want the highest-rated all-rounder. ActiveCampaign leads on best automation and crm for b2b.
Skip if Steeper learning curve than Mailchimp
4.4/5 · From $9/mo · 5-500 employees
Pick if You want the most bang for your buck. Brevo delivers best pricing model : per email, not per contact at a great price.
Skip if Automation less powerful than ActiveCampaign
From $9/mo · Solo to 200 employees
Pick if You want a strong alternative. MailerLite excels at best value : generous free tier with 500 subscribers.
Skip if Account approval required : can take hours
4.2/5 · From $20/mo · 10-5,000 employees
Pick if HubSpot Marketing Hub is a solid pick if full crm + marketing automation unified matters most to your team.
Skip if Pro tier $890/mo for real automation: 40x Mailchimp
| Tool | Rating | Starting Price | Best For | Action |
|---|---|---|---|---|
 KlaviyoCurrent | 4.0/5 | From $20/mo | 5-500 employees | |
| ActiveCampaign | 4.5/5 | From $15/mo | 5-500 employees | Visit |
| Brevo | 4.4/5 | From $9/mo | 5-500 employees | Visit |
| HubSpot Marketing Hub | 4.2/5 | From $20/mo | 10-5,000 employees | Visit |
 Mailchimp | 4.1/5 | From $13/mo | Solo to 200 employees | Visit |
| MailerLite | From $9/mo | Solo to 200 employees | Visit | |
 GetResponse | From $19/mo | Solo to 200 employees | Visit | |
 AWeber | From $12.50/mo | Solo to 100 employees | Visit | |
 Constant Contact | From $12/mo | 5-200 employees | Visit | |
 Kit | From $15/mo | Solo to 50 employees | Visit |
From $15/mo
Best for: 5-500 employees
Strengths
Limitations
From $9/mo
Best for: 5-500 employees
Strengths
Limitations
From $20/mo
Best for: 10-5,000 employees
Strengths
Limitations
From $13/mo
Best for: Solo to 200 employees
Strengths
Limitations
These are worth considering but have not been reviewed by us yet. The points below reflect public positioning : not our verdict. We'll add full hands-on reviews as we test each tool.
Known for (vendor claimed)
From $9/mo: Free (500 subs); $9-21/mo (paid)
Visit MailerLiteKnown for (vendor claimed)
From $19/mo: Free (500 contacts); $19-69/mo (paid)
Visit GetResponseKnown for (vendor claimed)
From $12.50/mo: Free (500 subs); Lite $12.50/mo; Plus $20/mo
Visit AWeberKnown for (vendor claimed)
From $12/mo: $12-80/mo (500 contacts, tiered)
Visit Constant ContactKnown for (vendor claimed)
From $15/mo: $15-25/mo (1,000 subscribers)
Visit Kit| Feature | Klaviyo | ActiveCampaign | Brevo | HubSpot | Mailchimp |
|---|---|---|---|---|---|
| Drag & Drop Builder | : | : | : | : | : |
| Marketing Automation | : | : | : | : | |
| A/B Testing | : | : | : | : | : |
| Segmentation | : | : | : | : | |
| Landing Pages | : | : | : | : | : |
| SMS Marketing | : | : | : | : | : |
| CRM Built-In | : | : | : | : | : |
| Transactional Emails | : | : | : | : | : |
| Reporting & Analytics | : | : | : | : | : |
| Spam Testing | : | : | : | : | : |
| Integrations | ⚠️ | ||||
| Free Tier | : | ⚠️ | : | : | |
| Unlimited Contacts | : | : | : | : | |
| API Access | : | ||||
| Multi-User Support | : | : | : | : | : |
✅ Supported⚠️ Partial / Limited: Not available
Our full Klaviyo review, plus ranked comparisons of every major email marketing platform.
About Klaviyo alternatives
Based on TrulyCritic's independent testing across pricing, features, security, and real buyer fit, **ActiveCampaign** is the best overall Klaviyo alternative (rated 4.5/5, From $15/mo). For most teams, it offers the strongest balance of capability and value. **Brevo** is a close second, particularly strong for cheapest at scale.
Companies typically leave Klaviyo because of: **Expensive at scale : 50K contacts = ~$720/mo; Weak for non-ecommerce use cases; Learning curve for advanced features; SMS costs add up fast**. The right alternative directly addresses your team's specific pain points while matching your budget and scale.
Most email marketing tools offer free trials (typically 14-30 days). While truly free alternatives are limited in this category, several tools offer generous free tiers for small teams.
It depends on your needs. **ActiveCampaign wins on best automation and crm for b2b and lead scoring and deal tracking built in**. However, Klaviyo still leads on best for ecommerce : deep shopify/woocommerce integration and predictive analytics and revenue attribution. If best automation and crm for b2b is your top priority, ActiveCampaign is the better pick. If you need best for ecommerce : deep shopify/woocommerce integration, stick with Klaviyo.
The most affordable alternatives to Klaviyo are **AWeber (From $12.50/mo), Constant Contact (From $12/mo), Kit (From $15/mo)**. Remember to factor in migration cost, training time, and any feature gaps : the cheapest subscription isn't always the best value.
1) **Export** all your data from Klaviyo first (most tools offer CSV/JSON export). 2) **Pick** your replacement and start a free trial. 3) **Import** a subset of data to verify formatting and integrity. 4) **Run both systems in parallel** for 1-2 weeks while your team adapts. 5) **Keep Klaviyo read-only** for 3-6 months as a backup. The full migration typically takes 1-4 weeks depending on data volume.
For security-focused teams, **HubSpot Marketing Hub** offers the strongest security posture with enterprise compliance certifications. Always verify security claims against your specific compliance requirements (SOC 2, HIPAA, GDPR, etc.).
Compare 9 alternatives side-by-side, or try Battle Mode for interactive head-to-head comparisons with real-time scoring.